Customer interest survey: what interests you most?

This customer interest survey asks your subscribers a single question: what do they most want to read in your emails? One click is enough, and each person sees the overall results straight after voting, which makes taking part feel worthwhile.

What is this interest survey for?

Use this interest survey when your mailing list has grown and you are no longer sure which content really lands. The poll offers four clear options: new products, tips and tutorials, offers and promotions, events and webinars. The answers show you where attention lies, so you can rebalance your editorial calendar, plan a dedicated tips series or space out promotional sends. Short by design, it works well as an email preference survey at the bottom of a regular newsletter.

Who is it for?

• Online shops that want to know whether customers prefer product news or discounts
• Software companies weighing tutorials against webinar invitations
• Associations and clubs deciding how much space to give to events
• Marketing teams running a consumer interest survey before a content overhaul

How to adapt it in Mailpro

Rename the question, change or add answer options to match your own content themes, and apply your logo and colours so the poll looks like the rest of your communication. Share it through a link, a QR code or directly inside a Mailpro newsletter; every vote arrives in Mailpro. You can also set tags on contacts according to their answer, so that a subscriber who picks tips and tutorials can later receive a segment of your mailings built around that interest.

Tips

• Keep the options to topics you can genuinely deliver; asking about content you never send creates false expectations.
• Explain in one sentence what you will do with the result, for example adjusting the mix of your next mailings.
• Repeat the poll once or twice a year: interests shift, especially after a new product range or service.

Frequently asked questions

Can subscribers choose more than one topic?

The template is built as a one-click poll with a single choice, which gives the clearest ranking. If you prefer, you can edit the question in Mailpro and adapt it to your needs.

How do I use the answers to personalise my emails?

Set a tag on each contact according to the option chosen, then target those tags when you prepare a newsletter. This turns a simple newsletter preference poll into a practical way of sending each person more of what they asked for.

Should I run a customer interest survey if my list is small?

Yes. Even a modest number of votes gives you direction.

Questions in this template

1. In our emails, I am most interested in…
   New products · Tips and tutorials · Offers and promotions · Events and webinars