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Permission marketing is the process of gaining explicit consent from a customer before sending them any form of marketing communication. This could be in the form of an email, text message, phone call or even Facebook message. It'...
In 2019, there were an estimated 3.8 billion email subscribersworldwide. With half of the world's population using email and the capacity to reach consumers at any time of day or night, email marketing remains an essential ap...
Let’s face it, today, modern teams work cross-functionally, remote across departments and time zones. While email remains the predominant way of communication, it is not conducive to a collaborative environment. As an ideal one-on...
Too many potential customers unsubscribing marketing-emails can never be good for businesses. It can make a significant dent in the profits. And imagine putting more and more effort to drafting perfect emails, yet users keep unsub...
Introduction to Email Segmentation
Email segmentation sounds like a fancy term, but it's really just about making sure that the emails you send feel personal and relevant to the people receiving them. Imagine you're hos...
If you have already tested the waters through email marketing, you must have heard about the term tags.So what are tags and what is all this hype surrounding them?
This is what this article is all about. Here, we will talk about ...
Do you know the most important part of your email marketing campaign? It is the email list.Email list plays such an important role that you can determine the performance of your online marketing campaign, user engagement, and gene...
Anyone working in e-mail marketing will be familiar with the old prejudices: the medium is outdated, rarely used, and soon overtaken by social networks.But true is that e-mail is still the first means of choice in corporate and c...
Whether you admit it or not, you can’t please everyone. There will always exist people who will unsubscribe to your newsletter and opt-out of emails.That’s how it is. And it is the need of the hour that you accept this fact and m...
If you want to start building your contact list for email campaigns or increase the one you have, you are probably asking yourself where you should start, and how to get these email addresses. In this article we will tell you how...
Double opt-in asks every new subscriber to confirm their address by clicking a link in an email before they join your list. It costs you some sign-ups. What you get back is a list of real addresses, owned by people who asked for y...
Take advantage of the opportunities to know the geographical position of your clients through geolocation in your email marketing campaigns
Attracting your target audience is an opportunity that is closer within reach than you th...
To gain more and more subscribers to their newsletteris one of the advertisers’ objectives but their worst nightmare is when they unsubscribe and that can happen a lot sometimes. Here is our advice to keep a high number of subscri...
