Whether you admit it or not, you can’t please everyone. There will always exist people who will unsubscribe to your newsletter and opt-out of emails. That’s how it is. And it is the need of the hour that you accept this fact and move ahead.

But make no mistake: customer retention is important, and plays a vital role in determining the success of your brand. Thus, no matter how bogged down you feel, it is necessary to rise and shine.

Do you need more inspiration? Here are a few important stats which clearly point out as to how important it is to reduce newsletter unsubscribe rates:

  • InsightSquared revealed that acquiring a new customer could cost you 5-25 times more than retaining an existing one.
  • If you can manage to reduce your churn rate by just 5%, you can actually end up increasing your profits by 25% to 95%.

Although it is almost impossible to stop readers from opting out of your newsletters, you can do your little bit and reduce the newsletter unsubscribe rate. We will tell you how.

Having a double opt-in form

You might not have seen this coming but it is true that a lot of users subscribe to your newsletter without actually knowing. They might be browsing your website and checking it out when they accidentally press the subscribe button, and whoa! It is done.

What follows next is not-so-pleasant. As you start sending them newsletters, they feel irritated as this is what not they subscribed to intentionally. The result? They choose to opt-out of your emails, and here you are with high unsubscribe rates!

The solution? Easily create a double opt-in subscription form with Mailpro. This way, once they have subscribed to your newsletter on your website, they will also have to reconfirm their subscription via an email sent to their link.

It helps you in two ways – it provides you with only those subscribers who are genuinely interested in your newsletter and additionally ensures that you are in line with the new General Data Protection Regulation (GDPR).

Sending highly-targeted emails by segmenting the subscriber list by interest

To excel in your email marketing strategy, it is essential to keep yourself in the shoes of your subscribers.

How bad do you feel when you subscribe to a newsletter with high hopes and all you get is trashy content with no relevance to your preferences and interests?

This is exactly how your subscribers feel, and this is the third most common reason why people unsubscribe to newsletters.

The ideal solution here is to send highly targeted emails based on segmentation. You can choose to segment your subscribers right after they have joined your subscriber-list. Mailpro helps you do this by organizing your contacts into address books. You can install Mailpro subscription on your website to subscribe the users and automatically integrate the collected contacts to your account.

Additionally, you can also upload your own subscribers’ list and segment them.

Quality over quantity

Let’s face it: a lot of readers choose to unsubscribe to the newsletter because they were receiving them way too often. There is a large number of companies who send just one email every week. A lot of them even mention in their subscription form. Then, there are others that send one email every day. There also exist companies that send multiple emails every day, and this is perhaps where they go wrong.

Although sending too many emails in a short period of time is not a good idea, a lot of marketers disagree. The golden rule of thumb is to focus on quality over quantity. Make sure that you do not compromise on your content in a bid to send frequent emails.

Further, also keep a close eye on your metrics. Check what is working out and what is not and frame a strategy accordingly.

Personalize each message

Nothing beats the power of personalization. Do you remember how great do you feel when you received a Happy Birthday email on your birthday? Or an email providing you with men’s gift suggestions near to your boyfriend’s birthday? Undoubtedly, you feel special, and this is what your subscribers feel when you personalize the newsletter for them.

Believe us, it is not difficult to personalize your email. You can do it effectively using dynamic fields of Mailpro. Easily add dynamic elements in your newsletter and choose from 500+ templates.

Your Turn

That’s all! Didn’t we say that it is not rocket science to reduce the newsletter unsubscribe rate? All you need to do is discover new ways to keep your readers engaged.

What are your views on this? Let us know in the comments below.

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