Click-through rate (CTR) is the percentage of delivered emails in which a recipient clicked at least one link, calculated as unique clicks divided by emails delivered. It measures how compelling your content and calls to action are — a step deeper than whether someone simply opened the message.
How click-through rate is calculated
CTR = (unique clicks ÷ delivered emails) × 100. Note that some platforms divide clicks by opens instead of deliveries — that is a separate metric called click-to-open rate. Mailpro reports both so you can tell engagement from reach.
What is a good click-through rate?
A typical email CTR sits around 2–5%, but it varies widely by industry, list quality, and email type. The number that matters is your own trend over time — measure against your baseline rather than a universal benchmark. See how Mailpro reports click-through statistics and our guide to improving email click-through rate.
How to improve it
Use one clear call to action, segment so the message is relevant, match the subject line to the content, and keep buttons mobile-friendly. Mailpro's click analysis shows which links each subscriber clicked, so you can act on real data. Related terms: open rate and conversion rate.
Mailpro and click-through rates
See exactly which links your readers click
Mailpro tracks every click, per link and per subscriber, so you can lift your CTR with real data instead of guesswork.