Make customers feel special with automatic birthday emails.
Everyone loves to feel appreciated. Surprise each customer on their birthday with a personalized greeting and a real gift — a discount, a bonus, a treat in store. Set it up once and Mailpro delivers on the right day, every year.
Why send automatic birthday emails
It's always nice to feel liked and appreciated — a birthday message builds a friendly, human relationship with your customer, especially when it comes with a real gift: a 20% bonus on your site, a surprise in store, or an exclusive coupon. It's a small gesture that drives loyalty and repeat business.
Want ideas? See our examples of automated birthday emails, and personalize each one with the recipient's name and a unique code using dynamic fields.
Automate birthdays in three steps
Add a birthday field
When importing your address book, include each client's date of birth.
Choose field & template
In the Automatic Email section, pick the birthday field as the trigger and your template.
Mailpro delivers daily
We check your database every day and send at the time you defined.
Birthday emails are just one way to save time and get personal. Some of the most-used automations are welcome emails, emails triggered by clicks or openings, and emails within a timeframe — all part of Mailpro's email automation.
Birthday email automation — FAQ
Do I need a date-of-birth field to automate birthday emails?
Can I include a unique coupon or promo code?
What time zone is used to send the emails?
Can I A/B test my birthday email?
Wish every customer a happy birthday
Start free and set up a birthday automation that delights customers and boosts loyalty — on autopilot.