Why schedule your campaigns?

Scheduling your email marketing campaigns lets you match send times to subscriber behaviour, which improves open rates, click-through rates and overall deliverability. Instead of blasting everyone at once, you deliver each message when a segment is most likely to engage.

For B2B audiences, sends during the workday — say 9–11 AM local time — often outperform weekend afternoons; for consumer lists, Sunday evenings or mid-week early evenings can win. The key is to use send-time optimization and keep testing based on your audience segmentation.

HOW TO SCHEDULE

Schedule your mailings in three ways

1

Date, time & time zone

Choose a send date and exact time, and optionally enable time-zone sending so each subscriber receives it at, say, 10 AM their local time.

2

Send-time optimization

Let Mailpro analyze historical engagement and automatically pick the hour each contact is most likely to open and click.

3

Recurring & drip

Build recurring sends or drip campaigns over days or weeks, combined with automation rules.

BENEFITS

The benefits of planned sending

Align with segments
Use audience segmentation to tailor send times by behaviour, geography or device.
Protect deliverability
Throttle sends, warm up new domains and IPs, and avoid inbox fatigue by spacing messages.
Respect regulations
Honour consent rules and quiet-hours preferences, improving your sender reputation.
Coordinate omni-channel
Sync email timing with other channels for a consistent cross-channel experience.

Best practices: segment by intent (new, dormant and VIP contacts need different cadences), mind holidays and quiet hours, track KPIs like open rate, CTR, conversion and bounce rate, and add UTM parameters to attribute revenue to your best send windows.

QUESTIONS

Frequently asked questions

What is email scheduling?
Email scheduling is the ability to pick a future date and time to send your newsletter or drip series. In Mailpro you can schedule once, set recurring campaigns, or use time-zone sending so each contact receives the message at the same local hour.
What is send-time optimization?
Send-time optimization analyzes each contact's historical engagement and automatically picks the hour they are most likely to open and click, improving open and click-through rates.
Can I schedule recurring or drip campaigns?
Yes. Build recurring sends such as weekly digests, or drip campaigns that deliver over days or weeks, and combine them with automation rules triggered after sign-up, download or purchase.

Plan your sends for maximum impact

Start free and schedule campaigns with send-time optimization and time-zone sending — reach every subscriber at their best moment.