Why the sender address is so important

One of the biggest factors in email marketing is trust. Your audience decides whether to open your email based on whether they trust the address it came from. Send from a completely unfamiliar address and many won't even look — worse, some free domains get flagged as spam, so your message never arrives at all.

When choosing an email marketing solution, make sure you can use multiple sender addresses to communicate effectively with specific groups and address books.

HOW IT HELPS

One account, the right address every time

Match the message
Send offers from a sales address and service updates from a support address.
Manage multiple brands
Run different businesses or address books without juggling separate accounts.
Set up in seconds
Go to Configuration then Sender Email and add as many addresses as you wish.
Protect your delivery rate
A private-domain address on an authenticated domain keeps delivery rates high.

A tip when choosing your address

Use a personal address on your own private domain, not a free email address — free addresses look unreliable and can lower your delivery rate. For the strongest trust and inbox placement, authenticate that domain with SPF, DKIM and DMARC.

QUESTIONS

Frequently asked questions

Can I use several sender addresses in one account?
Yes. In Mailpro you can add as many sender email addresses as you like from a single account, then choose the right one for each address book or campaign — no separate accounts needed.
Why does the sender address matter?
Trust is one of the biggest factors in email marketing. Recipients decide whether to open based on whether they recognise and trust the from-address. A strange or free-domain address can even be flagged as spam.
Should I use a free email address to send?
No. Use a personal address on your own private domain. Free addresses look less reliable and can lower your delivery rate.

Send from an address your audience trusts

Create a free account and add every sender address you need — all from one platform.