Automatic badmail & bounce management.
When an address is no longer valid, Mailpro handles it for you. Hard and soft bounces are detected, retried and cleaned from your lists automatically — protecting your sending reputation and keeping your deliverability strong.
How are badmails or bounces defined?
Badmails or bounces are addresses that return an error notification when you try to deliver an email to them:
- In about 95% of cases, these are addresses or domains that no longer exist.
- In about 5% of cases, it is simply a misspelled address.
Hard bounce vs. soft bounce
The address no longer exists
The address is added directly to your list of badmails / bounces. A subsequent attempt would have no effect, so it's removed from future sends.
A temporary error
The address returns a temporary notification — a full mailbox, for example. The system makes several attempts to deliver the newsletter within 48 hours of sending.
Handled automatically, within 48 hours
In the Mailpro® email marketing platform, bounces are processed at regular intervals. Because the system tries to send your campaign several times before declaring an address invalid, this process can take up to 48 hours to produce the final list — so you don't have to lift a finger to keep your database healthy.
Keep your deliverability strong
What causes a hard bounce?
Learn why addresses are declared permanently invalid.
What causes a soft bounce?
Understand temporary delivery errors and retries.
Anti-spam protection
See how Mailpro guards your reputation.
IP reputation
Clean lists feed a strong sender reputation.
Unsubscribe handling
Opt-outs are managed cleanly too.
Contact management
Keep your whole database healthy in one place.
Frequently asked questions
What is a badmail or bounce?
What is the difference between a hard bounce and a soft bounce?
How long does bounce processing take?
Let Mailpro keep your lists clean
Start free and send with confidence — bounces are detected, retried and cleaned automatically.