Call-to-Action Button Builder — Boost Clicks

Q: What is a call-to-action button?

A call-to-action (CTA) button is a clickable element that leads the reader to your goal — downloading a document, visiting a page, or any conversion action. It captures attention and makes the next step obvious.

How do the buttons work?

One of the simplest ways to lift the click rate on your newsletters is a call-to-action button. CTAs are among the most important elements when designing a newsletter — they make it easy for subscribers to take the conversion action you've set as your goal.

Use a button to prompt a download, send readers to a page, or any other objective. What matters most is that it captures attention and leads to the intended action.

WHAT YOU CAN DO

Buttons built for every action

Many link types

Classic (http), secure (https), phone, Skype chat or call, SIP and FTP.

Full styling control

Set size, shape, font size, alignment, background color and border.

Coded in HTML

Lightweight and visible even when images are blocked by the inbox.

On-brand every time

Keep buttons consistent with your identity, services and company.

Create your buttons right in the newsletter editor and lift your click-through rate. Need inspiration? See these 120 great CTA examples.

QUESTIONS

Frequently asked questions

What is a call-to-action button?

A call-to-action button is a clickable element that leads the reader to your goal — downloading a document, visiting a page, or any conversion action. It captures attention and makes the next step obvious.

Are the buttons coded in HTML?

Yes. Buttons are built in HTML rather than as images, so they stay lightweight and display even when an email program can't load images.

Can I style buttons to match my brand?

Yes. Define size, shape, font size, alignment, background color and border so each button is consistent with your brand identity.