The right email, to the right people, at the right time.
Stop sending one-size-fits-all. Segmentation divides your list by what your contacts have in common — location, interests, behaviour, engagement — so every message is relevant. The payoff: higher open rates, more clicks and happier subscribers.
What is email segmentation?
Email segmentation is a personalization tactic: you divide your list based on similarities so you can deliver more relevant, valuable emails at the right moment — by location, age, demographics, gender, interests, purchase history and more. Rather than "one size fits all," you cater to each group's independent interests.
With Mailpro you can group your contact list by age, demographics and location, or by purchase behaviour, job title and interests — and build segments from the contacts you've already tagged. For example, segment your biggest spenders and send them special offers, or segment by engagement to re-target people who opened but didn't click.
Why segmentation is important
Email segmentation — FAQ
What data can I use to segment my list?
Will segmentation improve deliverability?
How do I start if my data is messy?
Can I A/B test segments?
Send emails that actually resonate
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