A dedicated IP — your reputation, yours alone.
Take full control of your IP reputation with an address used only by you. Ideal once you send large, consistent volumes — with a dedicated IP, no other sender can affect your inbox placement, and no one can lift it either. It's all you.
Full control — and full responsibility
With a dedicated IP, the reputation is yours alone. Unlike a dedicated IP pool — where Mailpro manages the reputation of the IPs assigned to you — a single dedicated IP means keeping it clean is up to you. We advise great email practices so your IP doesn't get blacklisted.
One more thing to plan for: a new IP must be warmed up before you send big volumes through it. Start small and ramp gradually — otherwise inbox providers see a cold IP suddenly blasting mail, and your messages can land in Spam.
Why choose a dedicated IP
Dedicated IP or IP pool?
Most senders do best on a managed pool. A single dedicated IP is for high, steady volume and full control.
Dedicated IP
One IP, used only by you. The reputation — good or bad — is entirely yours to manage. Requires a warm-up and consistent volume.
Best for: large, steady senders who want full control.
Dedicated IP pool
A group of IPs whose reputation Mailpro manages for you, matched to your sending quality. No warm-up worries.
Best for: most senders — hands-off, reliable delivery.
Contact us to discuss the costs and the pros and cons of a dedicated IP, or read the pros and cons of using a dedicated IP for email marketing.
Frequently asked questions
What is a dedicated IP address?
Dedicated IP or dedicated IP pool — which do I need?
Do I need to warm up a dedicated IP?
Ready to own your sender reputation?
Start free and send email marketing campaigns from one platform — with the IP setup that fits your volume.