Marketing SMS in Panama are governed by Law 81 of 2019 on Personal Data Protection, the regulations issued by the National Authority for Transparency and Access to Information (ANTAI), and the rules of the National Public Services Authority (ASEP) for the telecom side. Together they require a prior, informed and traceable consent before sending commercial SMS.
Key requirements
| Requirement | What it means |
|---|---|
| Prior opt-in | Free, informed and explicit consent (Law 81/2019) |
| Identification | The sender must be clearly identifiable |
| Easy opt-out | Free and immediate (typically STOP) |
| Sending hours | Avoid before 08:00 and after 21:00 local time |
| Records | Keep date, channel and content of consent |
What counts as valid consent
Pre-ticked boxes, bundled consents and consents that do not describe the purpose of the messages are not valid. The opt-in must explicitly mention SMS marketing from your brand and let the user accept other channels separately.
Other rules
Sender IDs and short codes must comply with ASEP rules. For an overview of restrictions across countries, see SMS laws and restrictions.
Stay compliant before your next Panama campaign
Use Mailpro’s opt-in management and STOP keyword handling to enforce these rules automatically. Read how to send SMS with Mailpro.