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Improve Click through Rates on Email Marketing Campaigns with Curiosity Gap
Improve Click through Rates on Email Marketing Campaigns with Curiosity Gap
Do you know what is one of the major challenges in email marketing campaigns nowadays? Perhaps, it is not the emails opened or deliverability rate, but recipients to take action and click on email campaigns once they open and r...
Tracking and data, what you can learn
Tracking and data, what you can learn
One of the greatest advantages of e-mail campaigns is that with the help of tracking you can determine the problems in a campaign or on the contrary the actions that are profitable to the turnover. The stats enable to have an obje...
Understanding the Source of Bot Clicks in Emails and Protecting Your Campaigns
Understanding the Source of Bot Clicks in Emails and Protecting Your Campaig...
In the intricate landscape of email marketing, accurate data is the cornerstone of strategic decision-making. However, this data can often be compromised by the presence of bot clicks, which are non-human interactions that can si...
SMS Delivery Reports: What Every Status Really Means
SMS Delivery Reports: How to Read Every Status and Fix What Failed
What is an SMS delivery report? An SMS delivery report is the record of what happened to each message after you sent it: whether the carrier accepted it, whether it reached the handset, and if not, why. It is the SMS equivalent...
Google Analytics Email Tracking: The UTM Guide
Google Analytics Email Tracking: How to Tag Campaigns with UTM Parameters
Why email campaigns show up as "direct" in Google Analytics Because without UTM parameters, Google Analytics has no way to know where a visitor came from. A click from a desktop email client carries no referrer, so th...