A drip campaign is a series of emails sent automatically on a schedule or in response to a subscriber's actions — for example a welcome sequence after sign-up, or follow-ups after a purchase. The messages "drip" out over time without you sending each one by hand.
How a drip campaign works
You define a trigger (a sign-up, a tag, a date, a link click), then a sequence of emails with delays between them. Each contact moves through the sequence individually from the moment they enter it. Mailpro builds these with automated emails and visual triggers and actions.
Common uses
Onboarding new subscribers, nurturing leads toward a purchase, re-engaging inactive contacts, and post-sale follow-ups. See how to build your first drip campaign and why automation matters for businesses.
Why it matters
Drip campaigns deliver the right message at the right moment and run while you focus elsewhere — consistently higher engagement for far less manual work. Related: email automation, autoresponder, and welcome email.
Mailpro and drip campaigns
Set up the sequence once, let it run
Mailpro's automation sends the right email at the right moment — welcome, nurture, win-back — triggered by what each contact does.