The CCPA (California Consumer Privacy Act) and its amendment, the CPRA (California Privacy Rights Act), are California data-privacy laws that give consumers rights over the personal information businesses collect about them — including the right to know, to delete, and to opt out of the "sale" or "sharing" of their data. They apply to qualifying businesses that handle California residents' data, wherever the business is located.
How CCPA/CPRA works
Under the CCPA/CPRA, covered businesses must disclose what data they collect and why, honor consumer requests to access or delete data, and offer a clear way to opt out of data being sold or shared — often shown as a "Do Not Sell or Share My Personal Information" link. The CPRA added protections for sensitive data and created a dedicated enforcement agency. Unlike the EU's GDPR, it is an opt-out regime, closer in spirit to the US CAN-SPAM approach than to consent-first laws.
Why CCPA/CPRA matters for email
For email marketing, CCPA/CPRA means honoring opt-outs promptly, being transparent about data use, and treating an email address as personal information. Capturing clear consent and keeping clean records makes compliance far easier. Mailpro is built privacy-first and hosted in Switzerland, which helps you meet obligations like these. Read our privacy-first email strategy, see how the rules apply to companies outside a region, or set up double opt-in.
Mailpro and privacy
Privacy-first email, Swiss-hosted
Mailpro is built privacy-first and hosted in Switzerland, with consent tools and clean opt-out handling that make it easier to respect regulations like CCPA, GDPR and more.