Yes — you can target a specific sub-group of your list rather than the whole audience. The pattern is segment-first, automate-second: build the segment in your list, then point your automation at it via either a list-add or a tag-add trigger. The contact experience is the same as if the automation watched the segment directly.
How to send an automated email to a segment
- Build your segment in Lists > Contacts with the criteria that matter (city, interest, last purchase, custom field, etc.).
- Attach a tag to every contact in that segment (or move them to a dedicated list).
- Open Mes Automatisations > Ajouter. Choose the trigger Tag ajouté / supprimé (or Abonnement / désabonnement à une liste), and point it at the tag/list you just used.
- Build the email step, save, test, activate.
Why this two-step approach
Segments are dynamic — their membership changes as contact data changes. By materialising the segment as a tag or list, the automation has a stable signal to react to. Whenever a new contact matches the segment, the tag fires, the automation fires, the email sends. No segment definition lives inside the automation itself.
Best practices
- Check the segment contains the right contacts before activating — one false positive sends a wrong email.
- Personalize the email with dynamic fields so it matches the segment’s intent.
- Track results on the per-workflow status page after activation.
Build it the right way
Get the segment basics from email segmentation, then pick a trigger from the automation triggers and an action from the actions page.