Do I need my own domain name to do email marketing?
No, you don´t need to have your own domain name to do your email marketing sendings.
However, we do recommend that you do.
The delivery rates for your campaigns will be higher with your own domain name, and you can set up SPF, DKIM and DMARC records to help you deliver even better.
Advantages of Using your Own Domain Name for your Email Campaigns
Using your own domain name email to send email marketing campaigns offers several advantages over using a free email address such as Gmail or Yahoo.
- Increased Brand Recognition - Using your business domain name email address for your email marketing campaigns adds credibility to your emails and helps your customers and subscribers recognize your brand.
- Professional Email Address - A domain name email address is a professional email address that is an extension of your brand. It adds a more professional touch to your email marketing campaigns.
- Improved Deliverability - Using your own domain name email for email marketing campaigns can help with deliverability rates. It shows email service providers that you are a legitimate sender and that your emails are not spam.
- Tracking and Analytics - With a business domain email, you can track email open rates and click-through rates easily for your email marketing campaigns. This information can help you create more targeted emails and drive better results.
- Flexibility - With a business domain email, you have complete control over how your email is set up, who has access to it, and what types of messages can be sent. This gives you more flexibility in your email marketing campaigns and marketing strategies.
In summary, using your own domain name email adds credibility, professionalism, improves email deliverability, offers deep analytics and provides more flexibility in your email marketing campaigns. Therefore, it is advantageous and recommended to use your domain name email address to send email marketing campaigns rather than a free email address.