Question : What Does Emailing Mean?

Emailing refers to the practice of sending email at scale — usually to a list of contacts — for marketing, transactional or relational purposes. It covers newsletters, promotions, automated campaigns, transactional notifications and more.

Two main types

• Marketing emailing: newsletters, promotions, win-back campaigns.
• Transactional emailing: order confirmations, password resets, alerts.

What you need to do it well

1. A clean, opt-in contact list.
2. A solid email marketing platform.
3. Authentication: SPF, DKIM, DMARC.
4. Performance tracking via stats.

Related:

• What is email marketing?