Automation lets a small Canadian team behave like a large one. Instead of sending every welcome, reminder and follow-up by hand, you define the trigger once and Mailpro sends the right email, in the right language, at the right moment.
Automations that suit the Canadian context
Welcome series
When someone subscribes through a form, send an immediate welcome that confirms what they signed up for, followed by one or two introductory emails over the next week. Send the French series to subscribers who chose French. Mailpro’s welcome emails make this a one-time setup.
Consent renewal
This one is specific to CASL. Implied consent from a purchase lasts two years, and from an inquiry six months. An automation based on the purchase or inquiry date can invite customers to give express consent before the window closes, so they stay on your list legitimately.
Birthdays and anniversaries
A birthday greeting with a small offer is simple and well received. Set a birthday automation from a date field, and it runs every day without intervention.
Behaviour-based follow-ups
Send a follow-up when someone clicks a specific link, for example a ski-pass page in November or a patio-furniture collection before Victoria Day.
Deadlines
Remind registrants a day before an event, or clients before a deadline such as the RRSP contribution date or the April 30 personal tax filing deadline.
CASL still applies to automated messages
Commercial automated emails need the same consent, identification and unsubscribe link as a newsletter. Purely transactional messages, such as a receipt, are treated differently, but once a message promotes something, CASL applies. Keep your footer in every automated template, and let Mailpro handle unsubscribes instantly.
Timing across the country
Automations that run on a daily schedule should respect local time. Consider separate schedules for Pacific, Mountain, Central, Eastern, Atlantic and Newfoundland contacts, or at least for western and eastern Canada, so a birthday email doesn’t arrive at 5 a.m. in Vancouver.
A year of automations for a Canadian retailer
Here is how a mid-sized home and garden store might combine flows across the year:
- Always on: a two-step welcome series in English and French, a birthday offer, and a post-purchase thank-you with a satisfaction survey a week later.
- Spring: a click-triggered follow-up for anyone who viewed patio furniture in April, timed before Victoria Day.
- Summer: a reminder for customers who registered for summer workshops.
- Fall: a re-engagement email to lapsed customers before Thanksgiving, and a consent-renewal message to buyers approaching the two-year implied-consent limit.
- Winter: a deadline sequence for the Boxing Day sale.
Once built, most of these run without further work; the team only updates the seasonal content.
Measure every flow
Each automation has its own statistics, so you can see which step people open, where they click and where they drop off. Read our overview of automated email statistics to know which numbers matter, and the step-by-step guide to sending automated emails to set up your first flow.
Automations and contact data run on Mailpro’s Swiss-hosted infrastructure, outside US jurisdiction.