Validate your idea before you launch it.
A new product, a price, a name, a service: ask your market before you invest. An online questionnaire, sent to your contacts or shared by link, gives you answers in numbers within days.
Your opinion on our new product
Which packaging makes you most want to buy?
The order of the images changes for each respondent
Next questionAnswers before you take the risk
Launching an offer without testing it is a gamble. Online market research costs little and answers fast: is your idea interesting, at what price, under what name? With Mailpro surveys, you build the questionnaire, send it to your contacts and get answers ready to analyze.
A market research questionnaire in five parts
| Part | What you want to learn | Question types |
|---|---|---|
| 1. Screening | Keep only people in your target | Yes / no, with a skip to the end |
| 2. Habits | What they buy, where, how often | Choice, checkboxes, list |
| 3. Needs | What current solutions are missing | Scales, matrix, free text |
| 4. Offer | Interest in your idea, its name, its price | Image choice, numbers, recommendation |
| 5. Profile | Age, region, occupation, to compare groups | List, choice |
Ask the right people
A first question screens respondents: those who are not concerned finish right away, the others continue. Conditions then adapt the path to each profile.
Conditional logic →Test a name, a visual, a price
Show your options as images, in an order that changes for each respondent. For the price, four number questions draw the acceptable range once the answers are exported.
Respondents who become customers
A question “Would you like to hear about the launch?” tags those who say yes. When the day comes, your announcement campaign goes straight to that segment.
Forms and contacts →Illustrative example
Your next idea can be tested before the end of the week.
Try it for 30 daysRun market research in three steps
Build
Screening, habits, needs, offer and profile: a few questions per part.
Share
Email campaign to your contacts, link on social media, QR code at a trade show.
Analyze
A chart per question, Excel or CSV export to compare groups.
What you can test
New product
Interest, expected features and acceptable price.
Name and identity
Three names or three logos shown as images.
New service
The real need and how often it would be used.
New region
The buying habits of an audience you don’t know yet.
Frequently asked questions
How many answers do I need for market research?
How do I test several names or visuals?
How do I find the right price?
Where do I find respondents?
Can I stay in touch with interested people?
Launch your market research
Create your account, try Mailpro for 30 days and test your idea with your contacts. Your data stays hosted in Switzerland.