An AI agent is an artificial intelligence program that receives a goal and chains the actions on its own to reach it: look up information, decide, act, check the result. It relies on a language model and on tools, often provided by MCP servers.
AI assistant or AI agent?
- An AI assistant works with you, in a conversation: you ask, it answers or acts, you follow each step.
- An AI agent works for you: it can run on its own, at a set time or on each event (an order, a form, an inactive customer), with no one watching.
- The line moves: the same tool can be an assistant in a conversation and an agent in an automated scenario.
Why it matters for email marketing
- An agent can follow up an abandoned cart, confirm an appointment by SMS or prepare the weekly newsletter, with no one involved.
- Since no one watches each time, safeguards are needed: human approval for sensitive sends, caps, a log and the ability to stop everything.
AI agent and Mailpro
- An agent connected to the Mailpro MCP server can send automatically, within the limits you set: a daily cap, a log of what it did, suspension in one click. Or every send waits for your approval, if you prefer.
Mailpro and AI agents: automate with peace of mind. Start for free