A birthday email (or anniversary email) is an automated message triggered by a date in a contact's profile — a birthday, a signup anniversary, or a purchase date — usually carrying a personal greeting and often a small gift or offer.
How birthday and anniversary emails work
You store the relevant date for each contact, then set a date-based trigger that sends the email on the day (or a few days before). Because they rely on a known date and a personalized message, these emails run entirely through email automation — set up once, and each contact receives theirs at the right time via an autoresponder.
Why birthday and anniversary emails matter
These dated, personal messages consistently earn strong engagement and conversion, because the timing feels thoughtful rather than promotional. A birthday discount or an anniversary thank-you deepens loyalty and gives a natural reason to re-engage. Read the benefits of automatic birthday emails or set one up with Mailpro's birthday automation.
Mailpro and automation
Never miss a birthday again
Mailpro sends personalized birthday and anniversary emails automatically on the right date — a warm, well-timed touch that builds loyalty while you do nothing.