An order confirmation email (or receipt email) is a transactional email sent automatically right after a customer places an order. It confirms what was purchased, the amount paid, and details like shipping and an order number, giving the buyer reassurance and a record of the transaction.
How order confirmation emails work
The email is triggered by the purchase event and pulls in order data — items, totals, taxes, delivery address and a reference number — usually within seconds. Because customers expect and want it, an order confirmation email earns some of the highest open rates in email, and often carries light extras like related products, support links or a review request. Keeping it clean and clearly a receipt keeps it trusted.
Why order confirmation emails matter
These emails are business-critical: a missing or delayed confirmation creates support tickets and erodes trust. Because they are expected, strong deliverability and a healthy sender reputation are essential — a receipt in the spam folder is a real problem. Read why order confirmations land in spam or set them up with Mailpro's automated emails.
Mailpro and transactional email
Receipts that always reach the inbox
Mailpro sends order confirmations and receipts the instant a purchase happens, over reliable, reputation-managed infrastructure — so every buyer gets their proof of purchase, not a spam-folder surprise.