When your system hands an email to an SMTP server, the job has only begun. Did it reach the inbox? Did it bounce because a customer mistyped their address? Was it opened? For Ghanaian fintechs, online shops and schools running portals, those answers directly affect support calls and customer trust. Mailpro’s SMTP server statistics make them visible.
What you can track
| Metric | What it tells you |
|---|---|
| Delivered | The receiving server accepted the message. |
| Hard bounce | The address does not exist; stop sending to it. |
| Soft bounce | A temporary problem, such as a full mailbox. |
| Opened | A rough indicator that the message was viewed. |
| Clicked | The recipient used a link, such as “Verify account” or “Track order”. |
| Spam complaint | The recipient marked it as spam, a warning sign for your reputation. |
Reading the numbers in a Ghanaian context
Bounces from sign-up typos
Mobile keyboards produce typos such as “yahoo.co” or “gmail.con”. If your hard-bounce rate is creeping up, add email confirmation at sign-up, as recommended in our online forms guide.
Old corporate and school domains
Organisations change domains and staff move on. Bounces from a particular domain often mean it is no longer in use.
Low engagement with OTPs or alerts
If verification emails are not being clicked, check whether they arrive too slowly or land in spam. Email authentication is the usual fix for spam placement.
Complaints
Even transactional emails attract complaints if they carry too much promotion. Under Ghana’s Data Protection Act, 2012 (Act 843), marketing content requires prior consent, so keep receipts and alerts factual.
Using statistics to improve delivery
- Remove hard bounces automatically.
- Monitor bounce and complaint trends weekly.
- Check that SPF, DKIM and DMARC pass for every sending domain.
- Compare performance across message types: a drop in one stream usually points to a content or template problem.
What to do when numbers drop
- Check whether the drop affects all recipients or only one domain.
- Confirm SPF, DKIM and DMARC still pass; DNS changes during a website migration often break them.
- Review recent template changes, such as new links or large images.
- Look for a spike in bounces from a recent import or sign-up campaign.
Benchmarks you set yourself
Published averages rarely match a Ghanaian audience or your message types. Record a baseline for a month: delivery rate, hard-bounce rate and complaint rate per stream. From then on, investigate any sudden change rather than chasing someone else’s industry figure. A fee-receipt stream and an OTP stream will behave differently, and that is normal.
Sharing results with the business
Delivery statistics are not just for IT. A short monthly summary for managers, covering how many receipts, alerts and statements were sent, how many bounced and what was fixed, shows that customer communications are under control, and supports the security and accountability expectations of Ghana’s Data Protection Act.
Real-time and via webhooks
Statistics are available in your dashboard and can be pushed to your own systems. Developers can set up webhooks to receive delivery and bounce events and update customer records automatically.
Learn more about the relay itself on Mailpro’s SMTP server for Ghana, or compare with email API statistics.