For a Maltese gaming operator, payment firm or travel platform, email is part of the product. When a verification email fails, a customer cannot log in; when a receipt bounces, support tickets follow. The Mailpro API lets you pull email statistics into the monitoring tools your team already watches, so issues are spotted before customers complain.
What you can retrieve
- Per-message status: sent, delivered, soft or hard bounce.
- Engagement: opens and clicks, with timestamps.
- Campaign aggregates: totals and rates for each send.
- Unsubscribes: so your platform can update consent flags immediately.
Mailpro FAQs explain delivery status for transactional email via the API and the three types of webhooks.
Polling vs webhooks
Polling the API suits scheduled reports, such as a daily summary for a compliance team. Webhooks push events to your endpoint the moment they happen, which suits real-time use cases: flag a hard bounce on a player’s account, or re-queue a failed statement notice. Most teams use both.
Metrics worth alerting on
| Signal | Possible cause | Action |
|---|---|---|
| Hard bounces rising | Bad data at registration | Add validation or double opt-in |
| Deliveries drop to one provider | Reputation or authentication problem | Check SPF, DKIM, DMARC |
| Unsubscribes spike after a campaign | Content or consent mismatch | Review segment and opt-in source |
Compliance use of statistics
Under Malta’s S.L. 586.01, an unsubscribe request must be honoured, and GDPR gives people the right to object to direct marketing. Syncing unsubscribe events from the API back into your platform ensures a player or client who opted out in an email does not receive a promotion from another system. For gaming operators, the same approach helps keep self-excluded users out of marketing flows.
Where the data lives
Statistics include personal data such as email addresses and behavioural events. Mailpro stores them on private Swiss infrastructure, outside US jurisdiction; Switzerland’s EU adequacy decision covers the transfer from Malta. Access to the API is protected with keys over encrypted connections.
Building a simple dashboard
A practical starting point is a daily job that pulls the previous day’s totals (sent, delivered, bounced, opened, clicked) and writes them to your internal dashboard, alongside a webhook listener that raises an alert when hard bounces exceed a threshold you set. Over a few weeks you learn your normal range, so anomalies stand out, for instance when summer booking volumes peak or after a new gaming market launch.
Timing and time zones
Timestamps are returned in a standard format; convert them to CET/CEST for Maltese reporting, or to the user’s local zone for international players and guests.
Start with the email API for Malta, compare with SMTP statistics, or read the API documentation.