The data you collect after an event determines how good the next one will be. Was the venue right? Did the right speakers attract the right audience? Which sponsor activations actually engaged people? Mailpro's survey tool gives event organizers a fast, structured way to find out — part of our complete event marketing solution, so feedback flows back into your contact lists ready for the next campaign.
Our drag-and-drop survey builder covers every question type events need: star ratings for sessions, NPS for the overall experience, multi-select for which sponsors attendees engaged with, open-ended for verbatim feedback. Match the survey to your event branding and ship it the morning after closing.
With Mailpro's dynamic statistics, you don't wait two weeks for an agency report. As responses come in, you see which sessions outperformed, which speakers scored highest, and which workshops fell flat — all in real time, shareable with sponsors, speakers, and your board.
A first-time attendee doesn't have the same perspective as a returning sponsor. Branching logic routes each respondent through the questions that actually apply to them — keeping the survey short and lifting completion rates.
If you're reporting attendee satisfaction back to sponsors or board members, the numbers have to hold up. Mailpro's CAPTCHA and SSL encryption keep bots out and responses secure, so every metric you cite is based on real attendees.
Send it the morning after via email, embed it on the recap page, share via the event WhatsApp group, or print a QR code on the closing slide. Mailpro's sharing options get the survey in front of attendees on whichever channel they're still active.
The standard — overall rating, what worked, what didn't, would-attend-again. Send it within 24 hours while memory is fresh.
Per-session ratings to identify your strongest speakers and weakest tracks before planning next year's agenda.
Ask attendees which sponsors they engaged with and what they remembered — concrete data to share with sponsors when renewing contracts.
One question: "how likely are you to recommend this event?" Track NPS edition over edition as your core loyalty metric.
Two weeks before the event, ask registrants what they hope to learn. Use the responses to adjust the agenda and seed targeted content.