Whether you run a boutique in Charleston, a SaaS company in Austin or a food bank in Detroit, the newsletter you send has to look good on a phone, reflect your brand and meet US legal requirements. Mailpro gives you three ways to build it, so you can choose the one that fits your team’s skills.
Choose how you build
Drag and drop
For most marketing teams, the drag-and-drop newsletter builder is the fastest route. Stack blocks of text, images, buttons and countdown timers, and the layout adapts to mobile screens automatically.
Start from a template
More than 600 newsletter templates cover retail, restaurants, events, real estate and more. For the American holiday season, there are dedicated Thanksgiving templates you can adapt for Black Friday and Cyber Monday too.
Code your own HTML
If your agency or developer supplies HTML, import it and edit it in Mailpro. Our page on HTML newsletters for US audiences covers the rendering quirks of Gmail and Outlook.
Make it relevant to each reader
A national newsletter that treats every reader the same leaves engagement on the table. Insert first names, city or store location from contact fields, and send tailored versions to different segments. Read our guide to personalized newsletters for practical ideas, from regional weather-based offers to bilingual English and Spanish versions.
Get the footer right once
US law puts specific requirements on every promotional email. Set up your template footer with:
- your business name and valid physical postal address (a USPS-registered P.O. box is acceptable);
- a visible unsubscribe link, which Mailpro processes automatically;
- a short line explaining why the reader receives the newsletter;
- a link to your privacy notice, useful for state laws such as California’s CCPA/CPRA.
Save it in your template and every newsletter built from it inherits a compliant footer.
Content ideas for American readers
- A seasonal guide tied to your region, from hurricane preparedness on the Gulf Coast to winterizing tips in the Midwest.
- A customer story from a local community.
- Store hours for federal holidays such as Memorial Day, July 4 and Labor Day.
- A year-in-review edition in December, with a thank-you offer.
Plan, send and learn
Schedule each edition to arrive in the morning in your readers’ time zones, and segment coast-to-coast lists accordingly. After sending, use campaign statistics to see which stories and links drew clicks, and segmentation to follow up with engaged readers.
New to newsletters? Follow our step-by-step guide on how to create a newsletter in the US, then send your first edition with 500 free credits.