How to check your campaign statistics

Video Chapters

• 00:00 – Where to find campaign analytics in Mailpro
• 00:20 – Overview: opens, unique opens, clicks, CTR, bounces
• 00:45 – Unsubscribes, complaints, geolocation, device insights
• 01:10 – Drill down by link/click map and recipient activity
• 01:35 – Exporting full PDF reports (single campaign or all)

Campaign KPI Checklist

1. Open Rate: Are subject & sender recognizable? Test send time.
2. Click Rate (CTR): Is the CTA clear and above the fold?
3. Bounce Rate: Monitor hard vs. soft; clean invalid addresses.
4. Unsubscribes/Complaints: Keep content relevant; honor frequency.
5. Device/Geo: Ensure mobile-friendly templates for top devices/regions.
6. Export: Download the PDF report and share with your team/stakeholders.