Video Chapters

  • 00:00 – Where to find SMS analytics in Mailpro
  • 00:20 – Sent, delivered, failed & delivery rate (DLR)
  • 00:40 – Number-level details and status reasons
  • 01:00 – Opt-outs & compliance view
  • 01:20 – Exporting PDF/CSV reports

SMS KPI Checklist

  1. Delivery Rate (DLR): Aim high; investigate carrier blocks and invalid numbers.
  2. Failed Messages: Separate temporary vs. permanent failures; retry smartly and clean your list.
  3. Opt-outs/STOP: Monitor unsubscribes and ensure opt-out keywords are honored.
  4. Links & CTR: If using tracked links, check click-through and landing success.
  5. Timing: Compare engagement by send window (local timezones).
  6. Export: Share the PDF/CSV report with your team for follow-up actions.

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