How to check your SMS statistics

Video Chapters

• 00:00 – Where to find SMS analytics in Mailpro
• 00:20 – Sent, delivered, failed & delivery rate (DLR)
• 00:40 – Number-level details and status reasons
• 01:00 – Opt-outs & compliance view
• 01:20 – Exporting PDF/CSV reports

SMS KPI Checklist

1. Delivery Rate (DLR): Aim high; investigate carrier blocks and invalid numbers.
2. Failed Messages: Separate temporary vs. permanent failures; retry smartly and clean your list.
3. Opt-outs/STOP: Monitor unsubscribes and ensure opt-out keywords are honored.
4. Links & CTR: If using tracked links, check click-through and landing success.
5. Timing: Compare engagement by send window (local timezones).
6. Export: Share the PDF/CSV report with your team for follow-up actions.