Email marketing is a company's whole communication strategy by email; a newsletter is just one of its formats: a regular bulletin with informative content sent to a list of subscribers. Every newsletter is email marketing, but not all email marketing is a newsletter.
What email marketing includes
Email marketing covers every email a company sends for a sales or relationship purpose: newsletters, promotions, welcome emails, cart reminders, satisfaction surveys or birthday greetings. Some go to the whole list; others are triggered automatically by what each contact does.
What a newsletter is exactly
A newsletter goes out on a fixed schedule, weekly or monthly, and its main goal is to inform and keep the relationship alive: news, articles, tips. It sells indirectly. You will find models in newsletter examples.
Email marketing and newsletters compared
| Email marketing | Newsletter | |
|---|---|---|
| Scope | The whole email strategy | One specific format |
| Goal | Sell, retain, inform, win back | Inform and maintain the relationship |
| Frequency | Variable: one-off campaigns and automated emails | Fixed: weekly, every two weeks or monthly |
| Content | Offers, welcome emails, reminders, surveys, newsletters | News, articles, tips |
| Sending | Scheduled, or automatic based on behavior | Scheduled for the whole list or a segment |
And “emailing”? It is another name for email marketing, widely used in Europe: what is emailing?
Which one does your business need?
Both. The newsletter keeps the relationship going on a regular basis; the rest of email marketing, especially automated emails, turns that relationship into sales. With Mailpro, newsletters and automations are managed from the same account and the same contact list. If you are unsure between campaigns and automated flows, read the difference between email marketing and email automation.
Mailpro and newsletters
Beyond the theory — your first newsletter in minutes
Over 600 newsletter templates, a drag-and-drop editor and sending hosted in Switzerland, GDPR-compliant.