Your Deliverability Score ranges from 0 to 100. Three bands tell you at a glance how your sending is doing — and whether you need to take action.
Quick read: Above 80 is healthy. Between 50 and 79, you have room to improve. Below 50, something specific needs attention before your next campaign.
The three score bands
- 80 to 100 — Healthy. Your authentication is in place, your audience is engaged, and mailbox providers trust your sending. Keep doing what you're doing.
- 50 to 79 — Fair. You're still reaching most inboxes, but one or two signals are pulling your score down. Open the Center to see which pillar is weakest.
- Below 50 — Needs attention. Something is actively hurting your inbox placement — usually a missing authentication record, a blacklist hit, or a high bounce or complaint rate. Address it before your next send.
What changes your score the most
The fastest way to move from Fair to Healthy is usually fixing authentication: SPF, DKIM and DMARC. A clean authentication setup typically adds 15 to 25 points on its own.
Aim for healthy, not perfect
Even the best senders rarely hit 100. Anything above 80 means your emails are reaching real inboxes reliably. Focus on staying in the Healthy band rather than chasing a perfect score.
Visit the Intelligent Deliverability Center to see your score and start improving your email deliverability today.