Grenada does not yet have an in-force law that spells out how marketing consent must be collected. So why bother? Because consent is what the Data Protection Act, 2023 is built around once it comes into force, because the laws of many of your recipients already require it, and because people who asked for your emails open them. This page shows how to collect permission that stands up, whatever the setting.
This page is general information, not legal advice.
What good consent looks like
- Freely given: joining your list is not a condition of booking or buying.
- Specific: people know what they will receive, for example “monthly offers and event news from our St. George’s store”.
- Active: the person ticks a box or types their address. Pre-ticked boxes do not count under the GDPR or CASL.
- Recorded: you can show when, where and how each person signed up.
Read more about opt-in and the difference between single and double opt-in.
Where Grenadian businesses collect sign-ups
At check-in and checkout
Hotels, villas and guesthouses can add an optional newsletter tick box to registration cards or online check-in. Retailers can offer it on a tablet at the counter. Explain the benefit, such as an early-booking discount for next season, and never make it compulsory.
On your website and booking engine
A Mailpro sign-up form embedded on your site or linked from social media captures the address, the source and the date. Add a field for island or country so you can segment later.
At events and festivals
Spicemas fetes, the Carriacou Regatta Festival, the Chocolate Festival and university orientation weeks are good moments to grow a list. Use a QR code linking to a mobile form rather than a paper sheet: it records consent automatically and avoids typing errors.
Existing customers
If you have an old list with no record of consent, send a single re-permission email asking people to confirm they want to stay. Keep those who confirm and remove the rest.
Why double opt-in suits Grenada
With double opt-in, new subscribers confirm by clicking a link. It stops typos and fake sign-ups, and it gives you evidence of consent that satisfies stricter regimes, which matters when your list includes Canadians under CASL or Europeans under the GDPR.
After consent: keeping it
- Send what you promised, at the frequency you promised.
- Include an unsubscribe link in every email and process it at once.
- Remove contacts who have not opened for a long time; Mailpro can flag inactive readers.
- Keep data secure and share it with no one else. Mailpro stores it in Switzerland and never sells or rents it.
Consent for SMS
A phone number given for a booking is not permission for promotional texts. Ask separately and say how often you will text. See our guide to collecting SMS opt-ins.
Sample consent wording
Keep it plain and honest. For example:
- “Yes, send me your monthly newsletter with offers and events. I can unsubscribe at any time.”
- “Yes, text me reminders and occasional offers. Reply STOP to opt out.”
Store the date, the form or location, and the exact wording used, so you can show what people agreed to.
Once your list is built, follow our checklist for effective email campaigns in Grenada, and see the Grenada email law overview for the legal background.