HTML gives you full control over how a newsletter looks: brand colours, product grids, banners and buttons. For Indian audiences, that control comes with extra responsibilities. Your email must load on a mid-range phone over mobile data, display several scripts correctly, and still make sense if the images are blocked. Here is how to get it right.
Three ways to produce HTML in Mailpro
- Use a template: choose from more than 600 responsive newsletter templates and edit them visually. The HTML is generated for you.
- Build visually: the drag-and-drop builder produces clean, email-safe HTML.
- Bring your own code: agencies and in-house developers can import HTML and fine-tune it in the WYSIWYG editor.
Technical checklist for Indian readers
Encoding and scripts
Save and send in UTF-8 so Devanagari, Bengali, Tamil, Telugu, Gujarati and other scripts display correctly, as does the rupee sign (₹). Specify fallback fonts, since not every phone has the same Indian-language fonts installed, and test each language version separately. Avoid putting Indian-language text inside images: it cannot be read by screen readers, search inside the mailbox, or translation tools.
Weight and speed
Compress images and keep the total email size modest. Large hero banners that look sharp on office Wi-Fi can load slowly on a train. Gmail also clips very long HTML messages, hiding content (and sometimes the unsubscribe link) behind a “view entire message” link.
Layout
Use a single-column layout that stacks cleanly on narrow screens, with tables for structure rather than modern CSS layout that some email clients ignore. Make buttons large enough to tap. Mailpro’s responsive newsletters handle much of this automatically.
Live text first
Put your offer, price and deadline in live text, not only in a banner. Some readers have images turned off, and live text is what shows up in previews.
Content tips
- Personalise with fields such as name, city or loyalty tier using personalisation.
- Keep prices clear: show ₹ amounts with the same number format as your website, and say whether GST is included.
- Use festival imagery respectfully: diyas, rangoli and colours of Holi are part of the season’s visual language, but make sure imagery fits the festival and region you are targeting.
- Always include a plain unsubscribe link in the footer, which the DPDP Act’s easy-withdrawal principle and mailbox providers both expect.
Common HTML mistakes to avoid
- Copying a web page’s HTML directly into an email; email clients support far less CSS than browsers.
- Using a single large image as the whole email, which often triggers spam filters and is unreadable with images blocked.
- Hard-coding fixed widths that break on small Android screens.
- Forgetting the alt text on images, which is what readers see before images load.
Testing routine
- Send a test to Gmail and one other provider.
- Open it on an Android phone and an iPhone, and in dark mode.
- Switch images off and read it again.
- Click every link, including in the footer.
- Check each language version separately.
For the full process from planning to sending, see how to create a newsletter, or return to the newsletter creation overview for India.