Resorts, real-estate developers and professional firms in St Kitts and Nevis often have a brand guide and an agency, sometimes based in North America or Europe, that designs their email templates in HTML. Mailpro lets you use that code directly, while still giving your in-house team a visual editor for the day-to-day changes.

Two ways to work with HTML

Import finished code

Paste or upload the HTML your designer delivers. Mailpro keeps the structure and styles, and you can then edit the text and swap images without touching the code again. The process is described on importing an HTML newsletter.

Edit visually, export clean HTML

If you don’t have a coded template, start from one of Mailpro’s 600+ templates and adjust it in the WYSIWYG editor. The editor produces standard email HTML, and anyone comfortable with code can still open the source view for fine adjustments.

Technical tips for a Caribbean audience

Your readers open your emails in very different conditions: on hotel Wi-Fi, on a cruise ship, on a mobile connection on the islands or on a fast office network in New York or Frankfurt. Some rules of thumb:

  • Keep images light. Compress photos of beaches and rooms before uploading. A heavy header image can leave the reader looking at an empty box.
  • Always add alt text. If images don’t load, Sunset over Nevis Peak from our terrace still tells the story.
  • Use a single-column layout for mobile. Mailpro’s responsive newsletters adapt automatically, but a simple structure adapts best.
  • Use live text for key information. Dates, prices and the call to action should be text, not part of an image, so they stay readable and searchable.
  • Test in the main inboxes. Most of your overseas contacts use Gmail, Outlook or Apple Mail; send tests to each before a big campaign.

Keep branding consistent across two islands

Businesses with properties or branches on both St Kitts and Nevis can keep one master HTML template and vary only the header photo, address and contact details. Save each version as its own template so staff on either island send consistent emails.

When to choose HTML over drag and drop

Coded HTML makes sense when your brand needs a very specific layout, when an agency already maintains your templates, or when you send the same design across several systems, such as your booking engine and your newsletter. For a small guesthouse or shop with no agency, the drag-and-drop editor is usually faster and easier to hand over to a new staff member. Many businesses use both: an agency-built master template for the main newsletter, and editor-built emails for quick announcements such as a storm update or a festival offer.

Add the personal layer

HTML templates can carry personalisation fields just like the drag-and-drop ones: first name, island of stay, booking month, preferred language. Mailpro’s personalisation tools fill them in for each reader.

Every template should include your business name, physical address and an unsubscribe link. That is standard practice under the consent-based approach of the Federation’s Data Protection Act, 2018, and a requirement for recipients in the United States under CAN-SPAM. Build it into the template once so nobody forgets it.

For a full walk-through of your first issue, follow how to create a newsletter, or return to newsletter creation for St Kitts and Nevis.

Create your next newsletter for Saint Kitts and Nevis

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