Your subscription form is where your newsletter list begins. For a business in St Kitts and Nevis, a good form does two things: it makes signing up easy for a visitor in a hurry, and it gives you clear proof of consent. Here is how to build one.
Where to put it
- Your website. On the home page, in the footer and on the booking confirmation page.
- At reception or the till. A QR code on a small card by the desk, so guests sign up on their own phone.
- On social profiles. Link to the form from your bio.
- At events. A tablet or QR code at your stand during the St Kitts Music Festival, Culturama or a Sugar Mas event, instead of a paper list that has to be typed up later.
What to ask
Email address and first name are enough for most businesses. Add one optional field that helps you segment, such as Are you a visitor or a resident? or Which island interests you? Everything else can be collected later.
What to tell people
Write one line above the button saying what subscribers will receive and how often, for example: A monthly email with offers and island news. Unsubscribe any time. This matches the notice principle in the Federation’s Data Protection Act, 2018, which asks businesses to explain the purpose of data collection, and it sets expectations so people don’t mark you as spam later.
Turn on double opt-in
With double opt-in, Mailpro sends a confirmation email and only adds the person to your list once they click the link. It stops mistyped and fake addresses, and it gives you a dated record of consent, which is useful if a subscriber in Canada or Europe, where rules are stricter, ever asks how you got their address. The difference is explained in opt-in versus double opt-in.
Send a welcome email
People are most interested in the minutes after they sign up. Set an automatic welcome email that thanks them and delivers something useful straight away: a guide to the islands, a discount code for locals, or your best-selling packages. See automated emails.
Check how it performs
Look at how many visitors see the form and how many complete it. If completion is low, shorten the form or make the benefit clearer. Test the page on a phone: many of your visitors will reach it on a mobile connection.
For more complex forms such as bookings or enquiries, see how to create an online form, or go back to online forms in St Kitts and Nevis. Mailpro’s guide to increasing newsletter sign-ups has more ideas.