A newsletter header is the top section of an email newsletter, typically appearing at the very beginning of the message once it is opened. It serves as a visual and branding element that introduces the content and helps readers immediately recognize who the email is from.
Definition:
The newsletter header includes key components such as the company logo, brand colors, and sometimes a headline or brief introduction. Its primary purpose is to establish brand identity, create a professional first impression, and set the visual tone for the rest of the email.
What’s Typically Included in a Newsletter Header:
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Company or organization logo
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Brand typography and colors
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Optional navigation links or email title
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Sometimes a banner image or tagline
It is important to note that the newsletter header is different from the subject line and preheader text, which appear in the inbox before the email is opened. The header is only visible after the recipient opens the email and is part of the email's main body.
A well-designed newsletter header can improve engagement by reinforcing trust, providing visual structure, and making the email feel more cohesive and branded.
Learn more in our full article:
The Ultimate Guide to Crafting the Perfect Newsletter Header
With Mailpro, you can easily design and customize your newsletter headers using a drag-and-drop editor, ensuring consistency across all your campaigns.
Mailpro and the newsletter header
A header that says "this is us", every send
Mailpro's template builder locks in your logo, brand colours and navigation in the header — so every newsletter opens with consistent identity, not improvised design.