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Category - deliverability

24 October 2019

How IP Reputation Can Affect Email Delivery?

Over time, your email campaigns may trigger the spam filters at the receiving mail servers. And this cumulative effect of yo...

19 September 2019

10 Factors to Verify Before Choosing a SMTP Server

Emailing continues to be a fundamental piece in the marketing strategy of any business or company, not only to promote brand...

30 August 2019

What is the Best Port Number for SMTP?

When configuring the SMTP Relay server to your email or application, it is common for doubts to arise about which email port...

16 August 2019

SMTP Relay vs Email API, Advantages and Disadvantages of Each

With Mailpro you can integrate your application, ecommerce or website through SMTP or API. Which one you decide to use depen...

01 August 2019

What is SMTP Relay and How it will help your Business

If you use transactional emails in your business every day, you may have heard the term SMTP. The SMTP protocol is very impo...

13 June 2019

Test Your Campaigns with an A/B Testing

The tests of A and B are sent to different segments of users to study their behavior regarding the content. That is, you can...

10 June 2019

Why You Should Not Use Outlook or Gmail for Email Marketing?

It is possible that at some point, you have asked yourself why you must use an Email Marketing application to send bulk mail...

26 April 2019

IP Dedicated vs Dedicated IP Pool, Which one is better?

Have you ever stopped to think about what type of IP would be the most convenient to your emails? In this article, we will t...

22 April 2019

Importance of knowing the Badmail or Bounce Rate in Email Marketing

In this article we tell you how emails that cannot be delivered are classified and why it is important to measure their quant...

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