Question : How to Personalize Your SMS With Mailpro

Personalized SMS messages outperform generic ones by 2–4× on click and reply rates. Mailpro’s SMS platform supports merge tags so each recipient sees their own first name, order number, appointment time or any other field stored in your contact list. This guide shows you the syntax, the limits and the best practices.

How merge tags work in Mailpro

Wrap any column from your contact list in double percent signs. At send time, Mailpro replaces the tag with the value for each recipient. Example:

Hi %%FirstName%%, your order #%%OrderId%% is ready.

Available default fields

Step-by-step in the dashboard

1. Go to SMS → New campaign. 2. Select your contact list. 3. Type your message and click the Insert field button to pick a merge tag. 4. Use the preview pane to see how the message renders for several contacts. 5. Schedule or send.

Character limits with personalization

SMS counts characters after replacement, not before. A tag like %%FirstName%% may expand to 3 or 12 characters. Always check the preview to make sure the longest names still fit:

Fallback values for missing data

If a contact has no first name, your message risks reading “Hi , your order is ready”. Use a fallback in the field syntax: %%FirstName|Customer%% — if the field is empty, “Customer” is used.

Personalization beyond names

Trigger SMS based on dates (birthdays, appointments, expiry warnings) or events (purchase confirmation, shipping update). See automatic birthday SMS and the SMS automation definition.