A triggered email is a message sent automatically in response to a specific event or condition — a signup, a purchase, a click, an abandoned cart, or a date — rather than on a fixed schedule. The trigger, not a calendar, decides when each recipient gets the email.
How triggered emails work
In a marketing tool, you define a trigger (the event), optional conditions (based on contact data), and an action (send this email). When a contact meets the trigger, the platform sends the matching message in real time. Triggered emails power welcome messages, order confirmations, cart reminders and birthday offers, and are the building block of email automation, autoresponders and drip campaigns.
Why triggered emails matter
Because they arrive at the moment of interest, triggered emails are far more relevant — and typically far better performing — than one-size-fits-all broadcasts, from a welcome email right after signup to a reminder minutes after a cart is left. They run once set up, saving time while lifting engagement. Read why automation matters or set triggers in Mailpro's automation tools.
Mailpro and automation
The right email, triggered at the right moment
Mailpro's visual automation builder sends triggered emails the instant a contact acts — signups, purchases, dates, clicks — so every message is timely without any manual sending.