No. Mailpro never tells your contacts that an email or SMS came from an automation. The message goes out under your normal sender name, with your usual design and tone — identical to a hand-sent campaign from the contact’s inbox. There is no "this is an automated message" label, no separate footer, no flag in the headers. That invisibility is what makes the message feel relevant instead of mechanical.
How to make automated messages feel personal
The same personalization fields available for newsletters work in automation emails: first name, city, custom contact fields, or any data you store on the contact record. For SMS, SMS personalization follows the same logic. Combined with a relevant trigger (birthday, signup, tag), this is what makes the automation feel like a one-to-one note.
What the contact can still see
The unsubscribe link is the only piece that is always present, exactly as it is on any newsletter — both because every commercial message legally requires it, and so a contact can stop receiving the workflow at any time. See how subscribers can unsubscribe for how that works in practice; the same unsubscribe link applies to automation messages.
When you might want to flag it
For some legal contexts (German UWG, certain B2B disclosures) you may choose to add a subtle line like "Automated reminder — reply to unsubscribe" at the bottom. This is your editorial choice, not a Mailpro requirement. The rest of the time, treating automated messages as regular sends is the right move.
Start automating without sounding like a robot
Make automated messages feel handcrafted by combining newsletter personalization fields with the right automation triggers. The email automation definition page explains how this scales without losing the personal touch.
Mailpro and automation
Beyond automation — email marketing that runs itself
Set your triggers once and let Mailpro send the right message at the right moment — Swiss-hosted and GDPR-native.