Mailpro handles unsubscribes automatically across every campaign. You stay GDPR and CAN-SPAM compliant with zero manual setup.
Important: an unsubscribe link is mandatory in every newsletter. Mailpro inserts it by default — never remove it.
The automatic flow
- Recipient clicks the unsubscribe link
- Mailpro shows a confirmation page (customisable)
- The contact is added to your unsubscribe list immediately
- No future campaign will reach them
- The event is tracked in the campaign report
Customise the unsubscribe page
- Brand logo and colours
- Personalised message ("Sorry to see you go")
- Frequency option (receive less instead of full opt-out)
- Quick survey to capture the reason
View unsubscribed contacts
Every unsubscribed contact is in Contacts → Unsubscribed. You can:
- Export the list as CSV
- See the date and source campaign
- Re-add a contact manually on explicit request
Why it's mandatory
| Regulation | Requirement |
|---|---|
| GDPR (Europe) | One-click opt-out |
| CAN-SPAM (USA) | Clear, working link |
| CASL (Canada) | Free opt-out |
Pro tip: an unsubscribe rate > 0.5% usually means too-frequent sending or low relevance. Segment more aggressively.
More on the unsubscribers management page.
Stay compliant without effort. Open a free Mailpro account — GDPR handling is built in.