Across industries, email marketing averages around $36 in revenue for every $1 spent. Anything above that is a great campaign — anything below that and you have room to grow.
How to calculate your ROI
(Revenue from email − Email tool cost) / Email tool cost.
Benchmarks by sector
- E-commerce: $40 - $45 per $1.
- SaaS: $30 - $40 per $1.
- Travel: $50+ per $1.
- B2B: $20 - $30 per $1.
How to push your ROI higher
- Segment your list — generic blasts kill engagement.
- Use automation for welcome, abandoned-cart and re-engagement.
- Improve deliverability with SPF, DKIM and DMARC.
- Use AI subject lines to lift open rates.