A good ROI (Return on Investment) in email marketing typically ranges from $36 to $42 for every $1 spent, according to industry benchmarks. However, this number can vary based on your industry, list quality, and how well your campaigns are executed.
Some of the key factors that influence your email ROI include:
- List quality and segmentation
- Relevance and personalization of content
- Email design and mobile responsiveness
- Clear calls-to-action (CTAs)
- Accurate tracking and performance analysis
With Mailpro, you can monitor open rates, click-through rates, and conversions easily using our built-in analytics tools. This allows you to measure ROI in real time and make adjustments that boost performance.