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First, when importing your address books, you have the option of adding 25 additional fields that will allow you to create customized newsletters. With, for example, the name, first name or a promo code, etc...
Then, you can determine where you want to add these dynamic elements in your newsletter. To do this, simply place your cursor where you want to add the dynamic field, click on the icon and select the field to be inserted.
These fields can be inserted as well in the subject as in the body of the newsletter. Moreover, this significantly increases the good deliverability of the newsletter.
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