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. Signs Your List Needs Cleaning High bounce rates (above 2%) Low open or click-through rates over multiple campaigns High unsubscribe or complaint rates Many

engage with your emails, mail servers may route, bounce or block your emails. As a result, the engagement rate will further decline and damage your IP reputation

and timing improve relevance and conversions. Core KPIs Engagement: open rate, click-through rate (CTR), click-to-open rate (CTO). Deliverability: bounce and

linking opportunities, and dwell time. Higher reader engagement: When written well, longform keeps readers interested, reducing bounce rates. Thought leadership

your MX records are wrong or missing, emails sent to your domain may bounce or never arrive. They add reliability: You can publish more than one MX record so email

senders rarely run their own SMTP server; they use a managed relay that handles authentication (SPF, DKIM, DMARC), IP reputation, throttling and bounce

open rate, click-through rate, and deliverability. Continuing to email disengaged users may lead to: Higher bounce rates Increased chances of being marked as spam

prospects' behaviour, resorting to "web tracking" tools is an efficient solution. It enables you to get elaborate data like the turnover by visitor, the bounce

there. Deliverability and technical setup Deliverability hub DMARC setup Bounce management Pricing Talk to a human Have a specific question? Our team replies

. The three pillars in detail Audience quality (40%) — your bounce rate, your spam complaint rate, and recipient engagement (opens and clicks). This pillar tells