Can we use Google Analytics for the emailing campaigns?

Yes, you can optimize your emails in order to track the generated visits. To do this, simply add the Google Analytics elements to your hyperlinks. Then the system will identify which visits are generated by your mailings.

Several variables enable you to analyze the email address, the emailing campaign, etc. is it also possible to use this technique for “split-tests” in order to select the most relevant marketing emails.

Check out our Google Analytics guide.