Yes — Mailpro integrates natively with Google Analytics. Track campaigns beyond the click: conversions, average order value, on-site user journey.
Pro tip: enable automatic UTMs in Mailpro to tag every link without manual work.
Enable the integration
- Open Settings → Integrations
- Enable Google Analytics
- Mailpro auto-appends UTMs to every link
- Data shows up in GA4 under Acquisition → Email traffic
The UTMs generated
| Parameter | Value |
|---|---|
| utm_source | mailpro |
| utm_medium | |
| utm_campaign | campaign name |
| utm_content | link identifier |
What else you can measure
- Conversions per campaign (purchase, form, demo)
- Revenue generated (ecommerce with GA4)
- Average order value of email clickers
- Behaviour on the site (pages, dwell, bounce)
More on the Google Analytics integration page.
Track the business impact of every campaign. Start free with Mailpro and enable GA in one click.