An HTML newsletter is simply an email built with web code, which lets you use your brand’s colours, fonts, images and layout instead of plain text. For a resort in the Grenadines or a retailer in Kingstown, that visual quality matters. It also brings a few technical traps. Here is how to get the benefits without the problems.
Two ways to get an HTML newsletter
Build it in Mailpro. The drag-and-drop editor and the WYSIWYG HTML editor produce clean HTML for you. You never need to touch code, and the result is responsive.
Import your own. If a designer in SVG or abroad has created a template, you can paste or upload it with HTML newsletter import. Before you do, run through the checks below.
Checks for an imported HTML template
- Width: keep the main column around 600 pixels so it displays well on desktop and scales on phones.
- Tables, not modern layout tricks: many email apps still handle table-based layouts more reliably than advanced CSS.
- Inline styles: some email apps ignore style blocks in the head.
- No scripts or forms: email apps strip them. Link to an online form instead.
- Real text: an email that is one big image looks blank when images are off and may be treated as suspicious by spam filters.
Design for island connections
DataReportal counted active mobile connections equal to 105% of SVG’s population (DataReportal, 2026), so many readers will open your email on a phone, and data coverage in parts of the Grenadines can be slower than on the mainland. A newsletter full of uncompressed photos of the Tobago Cays may look beautiful on the designer’s screen and never finish loading on a phone. Keep each image small, give it alt text that describes it (“Sunset over Admiralty Bay”), and make sure the email still makes sense before images load.
Dark mode
Many readers use dark mode, which can invert colours. Test your logo on a dark background and avoid text in images that becomes unreadable. Mailpro’s dark mode preview helps you check this before sending.
Accessibility
Use a readable font size, strong contrast and descriptive link text (“Book your Easter Regatta room” rather than “click here”). This helps everyone, including older members of your audience and people reading in bright sunlight on a dock.
Test before every send
Email apps render HTML differently. Before each campaign, send tests to a Gmail account, an Outlook account and an iPhone, and look at them on a phone over mobile data rather than office Wi-Fi. If your audience includes guests in Europe and North America, check that nothing depends on fonts or images that may be blocked in corporate mail systems.
Keep the legal footer
Whatever the design, keep your business name, postal address and an unsubscribe link in the footer. SVG has no specific anti-spam statute, but overseas recipients are protected by laws such as CAN-SPAM, CASL and GDPR, and email providers expect it.
From HTML to results
Once your template is ready, save it and reuse it for every issue. Pair it with personalised content and track clicks in the campaign reports. To see all your design options, go back to creating newsletters in SVG.