Inclusive email marketing refers to the practice of designing and writing email campaigns that are accessible, respectful, and engaging for a diverse audience — including individuals with disabilities, neurodivergent conditions like dyslexia or ADHD, and people from different cultural or linguistic backgrounds.
It involves thoughtful choices in:
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Language (avoiding jargon or overly complex terms)
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Visual design (using accessible color contrasts, readable fonts, and simple layouts)
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Structure (clear CTAs, descriptive headings, and logical content flow)
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Compatibility (ensuring screen reader and mobile support)
Inclusive email marketing isn’t just about accessibility — it’s also about creating a better experience for everyone.
👉 Learn how to apply inclusive email marketing practices in your campaigns:
Designing Emails for People with Dyslexia or ADHD