FAQ organized by category

Deliveries management

Why do my emails land in Gmail’s Promotions tab?

Your emails land in Gmail’s Promotions tab because Gmail automatically sorts commercial, newsletter-style messages there based on their content and...

Read more

Do I need to warm up an IP address with Mailpro?

In most cases you don’t need to warm up an IP address with Mailpro. Mailpro sends your campaigns from managed...

Read more

How do I resend a campaign to people who didn’t open?

When you send your main campaign in Mailpro, you can choose to automatically resend it to the contacts who didn’t...

Read more

Why is my bounce rate high (and how do I reduce it)?

Your bounce rate is high usually because your list contains invalid or outdated addresses, or because your sending domain is...

Read more

How can I improve my deliverability score?

Improving your Deliverability Score isn't mysterious. There are three high-leverage actions, in order of impact, that move the needle for...

Read more

My deliverability score dropped — what should I do?

A drop in your Deliverability Score almost always traces back to one specific cause. The Deliverability Center surfaces it directly...

Read more

What are SPF, DKIM and DMARC?

SPF, DKIM and DMARC are three email authentication protocols that prove an email is really from your domain. Mailbox providers...

Read more

How is the Global Score calculated?

Your Global Deliverability Score combines three weighted signals into a single number from 0 to 100. Each one reflects a...

Read more

What counts as a good Deliverability Score?

Your Deliverability Score ranges from 0 to 100. Three bands tell you at a glance how your sending is doing...

Read more

Why don't I see a deliverability score yet?

Your Deliverability Score is calculated once you have enough sending history. Until you have sent a few campaigns, the score...

Read more

Where do I find the Deliverability Center in Mailpro?

Two places. On your dashboard, the widget shows your current Global Score and a button to open the full Center....

Read more

What is the Intelligent Deliverability Center?

The Intelligent Deliverability Center is a dedicated section inside Mailpro that brings every signal affecting your email deliverability onto a...

Read more

When Is the Best Time to Send My Newsletter?

The honest answer: the best time depends on your audience. Industry benchmarks help you start, but only A/B testing and...

Read more

How Can I Prevent My Emails From Being Considered Graymail?

Graymail isn’t spam — it’s mail your subscribers once asked for but no longer engage with. Mailbox providers track that...

Read more

What Is Graymail and How Is It Different From Spam?

Graymail is the email category that sits between truly wanted messages and outright spam: newsletters, promotions, alerts and notifications that...

Read more

Is There a Difference Between a Spam Blacklist and a DNS-Based Blacklist?

Both terms refer to lists of senders flagged as suspicious, but they describe slightly different things. A « spam blacklist...

Read more

How Often Should I Check My Email Metrics for Blacklisting Signs?

The right cadence depends on how often you send. As a baseline: scan core deliverability metrics after every campaign, do...

Read more

What Are the Consequences of Being Blacklisted?

Being blacklisted is more than a technical inconvenience — it disrupts your entire email programme. Open rates collapse, revenue drops,...

Read more

How to Reduce Your SpamAssassin Score

At Mailpro, we use SpamAssassin to evaluate every campaign before it goes out — both the email content and the...

Read more

Create an automatic email based on a date

Want to send an automatic email at a specific moment tied to a date stored in your list — birthday,...

Read more