To prevent your emails from being considered graymail, follow these best practices:

  1. Segment your audience: Ensure you're sending content that’s relevant to each recipient based on their interests, behaviors, or past interactions. This is called segmentation.
  2. Maintain a clean email list: Regularly remove inactive subscribers or those who haven’t engaged with your emails in a while. You can also ask if they’d like to remain subscribed.
  3. Send emails at appropriate intervals: Avoid overwhelming your audience with too many emails, but also don’t let them forget you. Find a balance that works for your audience.
  4. Personalize your emails: Include personalized content and subject lines that make your emails feel more tailored to the recipient.
  5. Offer preference options: Allow recipients to choose the types of content they want to receive and how often they want to hear from you.
  6. Use re-engagement campaigns: For subscribers who haven’t interacted with your emails in a while, send a re-engagement email to ask if they still want to receive your content.

By keeping your content relevant, personalized, and well-timed, you can minimize the risk of your emails being viewed as graymail.

Read: Difference between graymail and Spam.

Previous question

   

Next question

You might also be interested in:

How can I prevent my emails from being considered graymail?

To prevent your emails from being considered graymail, follow these best practices: Segment your audience: Ensure you're sending content that’s relevant...

Read more

Email Marketing Software & Email Automation

Open a Mailpro account and enjoy 500 free credits
Try for free

This site uses Cookies, by continuing your navigation, you accept the deposit of third-party cookies intended to offer you videos,
sharing buttons, but also understand and save your preferences. Understand how we use cookies and why: More information