At Mailpro, we can measure the unsubscribe rate of every email campaign. Unsubscribe rates help you to analyze the reasons for newsletter unsubscription and to re-think your campaign strategy.
Let’s face it- Marketing list churn is predicted. On one side, unsubscribes help keep your mailing list healthy. On the other side, if the unsubscribe rate is higher, it shows that your marketing strategy is not working. No matter how much you try, someone on your list is going to unsubscribe from your newsletter. So what exactly is the newsletter unsubscribe rate, and how can you measure it for each campaign? How can you measure click rates and opening rates for each campaign? MailPro is here to give you answers to these questions.
What is Newsletter Unsubscribe or cancellation Rate?
Newsletter unsubscribe or cancellation rate is measured when someone unsubscribes your newsletter or cancels your subscription. The unsubscribe rate impacts newsletter deliverability, which leads to a large number of unsubscribes. People unsubscribe from newsletters due to several reasons. The most common reasons are:
- Receiving too many emails
- Irrelevant emails
- Boring and repetitive content
- Subscribers don’t like receiving the brand newsletter
- Poorly designed images
Measuring unsubscribe or cancellation rate
Anything below 0.5% is considered to be a good unsubscribe rate. However, if the rate is above 0.5%, it means there is some problem that should not be ignored. When it comes to measuring or calculating the unsubscribe rate, it is quite simple. The total number of unsubscribes is divided by the number of newsletters delivered. Let’s say- if your email campaign has 4000 emails and 30 subscribers have unsubscribed, then your subscribe rate is 0.6%. Tracking your unsubscribe rate often can help you realign your email marketing strategy.
Open rate, click-through rate, deliverability, and unsubscribe rate all are different views of the email marketing campaign. Moreover, all these factors play a vital role in return on investment, revenue per email, number of transactions, and average order value. If you want to reduce your newsletter unsubscribe or cancellation rate, look no further. Mailpro offers simplified unsubscription management that makes unsubscribing easily added to your newsletter. During your contact importation, Mailpro automatically removes all users who are part of the unsubscribers list.
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